Which are these categories? (Pages 108-109-110) Gender, age, size range, product category/end us The apparel and accessory industry are divided in primary categories. Explain how lines and collections are different the difference between line and collection is that collections is typically more expensive but line is that often name designer will create and offer collections. Gucci logo or Louis Vuitton Define copyrights write an example of a copyright within the fashion Industry copyright- protect a number written, pictorial, and performed works, including literature, Music, films, television shows, artworks, dramatic works, and advertisementsįabric prints may be protected by copyright. Nike shoes react element 55 Define a trademark and write an example of a trademark within the fashion Industry trademark- is a "word, past, symbol, or design or a combination of words, symbols, phrase, or design, that identifies and distinguishes the source of the goods of one party from those of others" Example: ralph Lauren, Martha Stewartĭefine licensing and write an example of licensing- An agreement whereby the owner (licensor) of a particular Image or design sells the right to use the image or design to another party, typically a manufacturer (licensee), for payment of royalties to the licensorĮxample: franchising Which are the most important types of licensing? designer name licensingĪrt licensing Define a patent and write an example of a patent within the fashion Industry patent- grants property rights to an inventor, including "the right to exclude others from making, using, offering for sale, or selling the invention in the United States or importing the invention into the United States". Fashion Fashion companies are characterized by their low prices, fashion trends, short time from concept to retail Example: Zara, H & M, Forever 21 Life Style Brand: is a term used to describe brands that are associated with a particular target costumer activities of of life. Example: Gap, Banana Republic, Victoria's Secret, and A & F Fast Fashion Retail Brand: One of the SPA retail brand is fast fashion retail brand. This can include anything from a single piece of garment to an entire outfit made up of several pieces.International Designer or luxury: some designers have international recognition and sell their licensed merchandise through boutiques or other high-end retail venues Examples: Chanel, Louis Vuitton, dolce and Gabanna National Designer: some designers have more local or national recognition and sell their merchandise through boutiques in their community or country Examples: Michelle Lensniak International Name Brands: some companies have established international recognition as a brand name Examples: Nike, Adidas, Timberland Private Label Brand: is specific to particular retail that oversees the design and the marketing of the brand Examples: macy, jcpenny SPA Retail Brands: speciality store retailer label apparel. Kye: A term that means “key,” in fashion, this refers to a particular style of clothing. They are mostly worn during winter by both men and women when the weather is extra cold.
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